Home · Teo Comyn · Shopify

Move to Shopify without losing traffic, data, or your sanity.

A poorly executed Shopify migration wipes months of SEO, overwrites customer history, and ships production bugs you only notice too late. I’ve done it right on 60+ stores. Here’s how.

How long does a Shopify migration take?
It depends on three factors: catalog size (products, variants, images), data complexity (customers, orders, content), and theme scope (configured theme vs custom build). A simple migration takes 4–6 weeks. A full build with custom theme and ERP-connected architecture takes 3–5 months. I never commit to a timeline without auditing the current setup first.
Will a Shopify migration hurt SEO traffic?
A bad migration will - it’s the main cause of post-migration traffic drops. A good one won’t, provided 301s are complete, structured data is preserved, and GSC monitoring starts at go-live. On migrations I run, organic traffic is flat or up by D+30 in most cases.
Can we keep Odoo (or another ERP) alongside Shopify?
Yes - it’s a common architecture for brands that need ERP depth for operations (stock, accounting, logistics) and Shopify for the storefront. Connection is via API or a connector (e.g. LitCommerce, SKULabs, or custom). I scope the architecture in phase 1 based on your real flows.
Do we need to change the theme when we migrate?
No - you can configure an existing Shopify theme (Dawn, Impulse, Prestige, etc.) and migrate onto it. But migration is often the best moment to pick and configure the right theme from the start, instead of fixing a weak theme six months later. I always recommend the right theme during architecture.
What exactly gets migrated?
Products (titles, descriptions, variants, images, SEO metadata), collections, content pages, customers (emails, order history, tags), and URL redirects. Accounting data and archived orders can be exported separately for compliance. Third-party tools (Klaviyo, Meta Pixel, GA4, ERP) are reconfigured on Shopify within the project scope.
How do we go live without downtime?
The migration runs in parallel on a Shopify staging environment. Go-live is scheduled in a low-traffic window (often Tuesday or Wednesday morning). Redirects flip, DNS updates, and the first 48 hours are monitored closely. Your current store stays live until the last moment.
How do you scope a Shopify migration?
Scope depends on catalogue size, data to migrate, the theme, markets, and ERP or logistics integrations. I provide a precise estimate after auditing the current setup, never before.
Do you work solo or with a team?
I mostly work solo, which keeps continuity on your project. For very large migrations or specific builds (custom Shopify app, complex ERP integration), I work with trusted developers - while I keep ownership and delivery responsibility. As your Shopify consultant, you still have a single point of contact.