Senior Shopify freelance in France : from audit to production.
I help ambitious brands across the full Shopify lifecycle: UX, conversion, technical SEO, and Liquid development. No agency middle layer. One senior expert, reachable, who ships.
60+ brands supported · €100M+ in client revenue under management, not attributed · Since 2018
What it actually delivers.
- 60+ Shopify stores supported : since 2018 : beauty, lifestyle, nutrition, B2B, fashion.
- €100M+ Client revenue under management : Order of magnitude reported by supported stores; not revenue attributed to my work.
- 8 years Focused experience : on Shopify only. No WordPress side projects. No Wix. Shopify only.
- < 48h Guaranteed response time : on every exchange. No junior project manager between us.
What a Shopify consultant covers : and what I add on top.
- Audit & diagnosis : Before changing anything, I read the data: GSC, Analytics, heatmaps, session replays. I document what blocks conversion, what slows indexing, and what creates silent technical debt. You get a business-impact prioritized report : not an 80-bullet list without context. Starting point: a serious audit.
- CRO & conversion optimization : Conversion rate, AOV, bounce on product pages. I work on information hierarchy, reassurance, CTAs, and the mobile checkout path. Every change is data-motivated, not purely aesthetic.
- Technical SEO (Shopify) : Canonicals, hreflang, robots.txt, schema, Core Web Vitals, silo structure. I know Shopify specifics: native URL duplication, collections/tags, blog limitations, crawl budget. Nutripure: +34% GSC impressions in 8 weeks after stabilizing Markets/languages and fixing ES/IT hreflang. To go deeper on positioning: technical SEO for Shopify.
- Custom Liquid development : Shopify 2.0 sections, product templates, cart drawers, dynamic filters, API integrations. Clean handoffs with documentation : no spaghetti or debt for the next developer : ideal after a controlled redesign or migration.
- GEO : Generative Engine Optimization : In 2026, AI engines (ChatGPT, Perplexity, Google AI Overviews) distribute product recommendations and direct answers. I optimize your store to be cited as the source : advanced schema, extractible structure, semantically dense content. See GEO Shopify.
Documented missions, verifiable outcomes.
- Nutripure : Stabilize Markets/language structure, fix ES/IT hreflang, implement BreadcrumbList + FAQPage JSON-LD, optimize robots.txt, compress 2,700+ images, clean noisy international SEO signals. Documented outcome: +34% impressions observed in GSC over 8 weeks vs the prior 8 weeks · cleaner international setup
- Second Step : Navigation, collections & conversion: UX friction, CTAs & reassurance, SEO opportunities on sneaker intent. Prioritized roadmap · CRO quick wins within 2 weeks.
- Do you only work on Shopify?
- Yes, exclusively. Shopify has been my only CMS since 2018: 2.0 themes, sections, Liquid, apps, API integrations, Shopify Markets, performance, and technical SEO. That focus lets me go deeper on execution quality and avoid half-measures a generalist would need to make.
- What’s the difference between a freelance Shopify consultant and an agency?
- In an agency, your project passes through sales, a PM, and often a junior executor. With a senior freelance partner, you have one owner from brief to production. Faster response, lower cost (no agency overhead), and continuous knowledge of your store : not rebuilt every sprint. For stores up to ~10k SKUs, a senior freelance profile is often the best quality/price tradeoff.
- How is a Shopify consulting engagement scoped?
- I define scope, deliverables, milestones, and validation criteria before work starts. That avoids open-ended engagements and protects expectations on both sides.
- Which regions do you serve?
- I’m based in Arras (Hauts-de-France) and work remotely with brands across France and French-speaking Europe. ~95% of engagements are fully remote without losing effectiveness. Occasional on-site visits are possible when needed.
- What results can we expect : and how fast?
- Technical fixes (robots.txt, canonicals, schema) often show effects in GSC within 2–4 weeks. Competitive SEO gains usually take 3–6 months. CRO changes are measurable in 4–8 weeks with enough traffic. I don’t promise numbers before analyzing your context : but I document outcomes on every engagement.
- How does first contact work?
- Send a WhatsApp or email with a few lines of context: store URL, what you want to improve, and your timeline. I reply within 48h; if it’s a fit, we book a 20–30 minute call to scope next steps. No 15-field forms, no automated CRM theater.
- Do you offer post-launch maintenance?
- Yes. For clients who want ongoing access after launch : SEO follow-up, CRO iterations, ad-hoc dev, update handling : I offer monthly retainers. Pricing depends on estimated volume.
- Do you work with in-house marketing teams?
- Often. I embed with existing teams (CMO, acquisition lead, internal dev) as the dedicated Shopify expert. Deliverables match the team’s technical level: executive summaries for leadership, technical specs for developers.