SHOPIFY CONSULTANT FRANCE · CRO · SEO · LIQUID DEV
Senior Shopify freelance in France : from audit to production.
I help ambitious brands across the full Shopify lifecycle: UX, conversion, technical SEO, and Liquid development. No agency middle layer. One senior expert, reachable, who ships.
60+ brands supported · €100M+ in client revenue under management, not attributed · Since 2019
BY THE NUMBERS
What it actually delivers.
60+
Shopify stores supported
since 2019 : beauty, lifestyle, nutrition, B2B, fashion.
€100M+
Client revenue under management
Order of magnitude reported by supported stores; not revenue attributed to my work.
8 years
Focused experience
on Shopify only. No WordPress side projects. No Wix. Shopify only.
< 48h
Guaranteed response time
on every exchange. No junior project manager between us.
WHY A SOLO CONSULTANT
The upside of one expert owning the store end-to-end.
With a Shopify agency, you often talk to sales upfront, a PM in delivery, and a junior in execution. The senior you met in the kickoff isn’t the one in the trenches when it matters.
With me, you get one owner : from brief to production. Someone who reads your Search Console, understands your margins, and makes revenue-led decisions, not agency-process decisions.
Three key differences
| Critère | Agency | Teo Comyn |
|---|---|---|
| Your contact | Junior + project manager | Senior expert, direct |
| Response time | 48–72h (internal process) | < 48h guaranteed |
| Scope | Split by silo | CRO + SEO + dev in one profile |
| Pricing | Overhead + agency margin | Freelance: value without markup layers |
| Knowledge of your store | Rebuilt every sprint | Continuous across the engagement |
WHAT I COVER
What a Shopify consultant covers : and what I add on top.
- 01
Audit & diagnosis
Before changing anything, I read the data: GSC, Analytics, heatmaps, session replays. I document what blocks conversion, what slows indexing, and what creates silent technical debt. You get a business-impact prioritized report : not an 80-bullet list without context. Starting point: a serious audit.
- 02
CRO & conversion optimization
Conversion rate, AOV, bounce on product pages. I work on information hierarchy, reassurance, CTAs, and the mobile checkout path. Every change is data-motivated, not purely aesthetic.
- 03
Technical SEO (Shopify)
Canonicals, hreflang, robots.txt, schema, Core Web Vitals, silo structure. I know Shopify specifics: native URL duplication, collections/tags, blog limitations, crawl budget. Nutripure: +34% GSC impressions in 8 weeks after stabilizing Markets/languages and fixing ES/IT hreflang. To go deeper on positioning: technical SEO for Shopify.
- 05
GEO : Generative Engine Optimization
In 2026, AI engines (ChatGPT, Perplexity, Google AI Overviews) distribute product recommendations and direct answers. I optimize your store to be cited as the source : advanced schema, extractible structure, semantically dense content. See GEO Shopify.
MY PROCESS
Four phases. Deliverables at every step. No ambiguity.
Scoping : 3–10 days
We align business goals, brand promise, technical constraints, and timeline before writing code or recommendations. Deliverable: signed scope, clear budget, milestones in writing.
Diagnosis : 5–14 days
Full audit across the relevant axes: technical SEO, UX/CRO, performance, content structure. Deliverable: impact-prioritized report with estimated effort per action.
Execution : 2–8 weeks depending on scope
Development, fixes, semantic content production, schema deployment. Deliverable: theme in production, documented QA, go-live checklist.
Measure & iterate : Ongoing
Dashboards, KPI tracking, A/B tests, evolution roadmap. The goal isn’t to ship and vanish : it’s to grow metrics over time.
WORK
Documented missions, verifiable outcomes.
Technical SEO & international Shopify Markets overhaul
Nutripure
Dec 2025 – Feb 2026
Stabilize Markets/language structure, fix ES/IT hreflang, implement BreadcrumbList + FAQPage JSON-LD, optimize robots.txt, compress 2,700+ images, clean noisy international SEO signals.
Documented outcome: +34% impressions observed in GSC over 8 weeks vs the prior 8 weeks · cleaner international setup
Read the Nutripure case
SEO, CRO & UX audit : sneaker / streetwear store
Second Step
Navigation, collections & conversion: UX friction, CTAs & reassurance, SEO opportunities on sneaker intent.
Prioritized roadmap · CRO quick wins within 2 weeks.
Read the Second Step caseJewelry & accessories (Paris)
Studio Boucle
Recent engagement
Shopify 2.0 optimization: UX, CRO, custom sections, and SEO across home, collections, and product pages. Brand goals aligned with performance.
Clearer journeys; durable redesign as a lever (founder testimonial in the client section below).
TESTIMONIALS
What people say after working together.
“He reads Search Console and analytics like a PM. Priorities are clear, recommendations are actionable. His CRO thinking ties every point to a measurable signal. I recommend him without hesitation.”
Charly Cabéçadas : SEO consultant · Shopify GEO
“Teo led Studio Boucle’s Shopify optimization: UX, CRO, custom sections, and SEO. Home, collection, and product pages are clearer and stronger. Reactive, quality-focused, aligned with our goals. The redesign is a durable lever.”
Eva Bobrow : Founder, Studio Boucle Paris
“He understands the brief fast, proposes Shopify-native solutions, and keeps design and performance aligned. No noise : he moves with method. His expertise saves team time. A reliable partner when you need to ship fast without sacrificing quality.”
Kélian Devanlay : Paid / LeadGen & e-commerce consultant
ENGAGEMENT FORMATS
Clear formats for your situation.
Shopify CRO & SEO audit
The serious starting point. I review 50+ checkpoints: technical SEO, UX, performance, conversion, structured data.
Shopify 2.0 redesign
Theme from scratch or redesign of an existing setup. Design, Liquid, baseline SEO, QA, and production launch.
Technical SEO (Shopify)
Audit + implementation: structure, crawl, schema, semantic content, performance. Measurable GSC impact in 4–8 weeks.
CRO & optimization
Optimization sprint: checkout path, PDPs, reassurance, testing. Data-led, revenue-oriented.
Liquid development
Sections, templates, integrations, custom apps. Clean, documented, maintainable.
Monthly retainer
For brands that want ongoing access: CRO sprints, iterative SEO, ad-hoc dev, shared roadmap.
FIT CHECK
Who I work with : and who I probably don’t.
Good fit if:
- You run a Shopify store and want to grow conversion, organic traffic, or both.
- You’re planning a redesign and want it done once, cleanly, without technical debt.
- You’re a CMO, founder, or e-commerce lead : you want someone who speaks KPIs, not only code.
- You’ve had a bad experience with a slow or generic agency.
- You care about documentation, measurement, and transparent progress.
Probably not a fit if:
- You only want cut-rate execution without diagnosis or documentation.
- You want SEO results in under 4 weeks. I don’t sell promises the data can’t support.
- You can’t access your data (GSC, Analytics). Without data, I’m auditing blind : I won’t operate that way.
- You want a multi-profile agency team working in parallel. I’m a solo expert.
One point of contact for diagnosis, implementation and checks
I connect customer needs with practical Shopify work. Recurring pre-purchase questions, a difficult mobile journey or unreliable conversion tracking can be the starting point. We agree the objective, scope and acceptance criteria before changing the store.
I can implement theme changes, prepare work for your developer or coordinate with your team. Responsibilities are written down: who decides, implements and approves. Additional services are not implicitly included.
Swipe the table horizontally to read every column.
| Your need | My work | Your deliverable |
|---|---|---|
| Understand the problem | Review journeys, available customer feedback and reliable data. | A diagnosis and evidence-based priorities. |
| Improve the store | Design changes and build the Liquid sections in scope. | Editable components and tested journeys. |
| Check measurement | Define useful events and test them with consent settings. | A measurement plan and test record. |
| Improve over time | Prioritize changes and review tests when traffic supports them. | A record of actions, observations and decisions. |
Shopify SEO consultant: from diagnosis to implementation
I connect analysis with implementation in the theme or content, within the agreed scope. Start with an audit when the cause is unclear, a migration project when the platform change is decided, or CRO support when the buying journey needs improvement.
FAQ : Shopify consulting in France
- Do you only work on Shopify?
- Yes, exclusively. Shopify has been my only CMS since 2019: 2.0 themes, sections, Liquid, apps, API integrations, Shopify Markets, performance, and technical SEO. That focus lets me go deeper on execution quality and avoid half-measures a generalist would need to make.
- What’s the difference between a freelance Shopify consultant and an agency?
- In an agency, your project passes through sales, a PM, and often a junior executor. With a senior freelance partner, you have one owner from brief to production. Faster response, lower cost (no agency overhead), and continuous knowledge of your store : not rebuilt every sprint. For stores up to ~10k SKUs, a senior freelance profile is often the best quality/price tradeoff.
- How is a Shopify consulting engagement scoped?
- I define scope, deliverables, milestones, and validation criteria before work starts. That avoids open-ended engagements and protects expectations on both sides.
- Which regions do you serve?
- I’m based in Arras (Hauts-de-France) and work remotely with brands across France and French-speaking Europe. ~95% of engagements are fully remote without losing effectiveness. Occasional on-site visits are possible when needed.
- What results can we expect : and how fast?
- Technical fixes (robots.txt, canonicals, schema) often show effects in GSC within 2–4 weeks. Competitive SEO gains usually take 3–6 months. CRO changes are measurable in 4–8 weeks with enough traffic. I don’t promise numbers before analyzing your context : but I document outcomes on every engagement.
- How does first contact work?
- Send a WhatsApp or email with a few lines of context: store URL, what you want to improve, and your timeline. I reply within 48h; if it’s a fit, we book a 20–30 minute call to scope next steps. No 15-field forms, no automated CRM theater.
- Do you offer post-launch maintenance?
- Yes. For clients who want ongoing access after launch : SEO follow-up, CRO iterations, ad-hoc dev, update handling : I offer monthly retainers. Pricing depends on estimated volume.
- Do you work with in-house marketing teams?
- Often. I embed with existing teams (CMO, acquisition lead, internal dev) as the dedicated Shopify expert. Deliverables match the team’s technical level: executive summaries for leadership, technical specs for developers.
Shopify project? Let’s talk for 20 minutes.
Send a short context : store URL, what’s blocking you, what you want to move forward. I reply within 48h and we’ll see if I’m the right profile.
Fastest channel · Usually within 24h
France-based · Shopify-only since 2019 · 60+ brands supported