Second Step — Shopify e-commerce audit · SEO, CRO, UX & purchase journey

Deliverables

• 2 wks CRO quick wins — immediately actionable
• 3 axes Audit scope — SEO · CRO · UX
• 1 Prioritized roadmap — impact × effort documented

Context

Second Step is a sneakers & streetwear Shopify store. The mission: a focused SEO, CRO, and UX audit to make the site clearer, more credible, and more effective on the purchase journey, without a full redesign, with actionable priorities.

Audit scope

• UX & purchase journey (desktop / mobile): navigation, home, offer clarity, and best-sellers.
• CRO: value proposition, CTA visibility, collections, reassurance (express delivery, returns, payments).
• SEO: collections, brand / model pages, internal linking, and transactional sneaker intent.

Outcome

A prioritized roadmap (impact × effort) and fast CRO quick wins to evolve the store toward a clearer, more reassuring experience aligned with sneaker purchase intent.

Related: <a href="/en/optimisation-conversion-shopify">Shopify CRO</a> · <a href="/en/audit-shopify">Shopify audit</a>