Flagship offer
Shopify audit: SEO, CRO & UX
A Shopify audit covers technical SEO (indexing, Search Console, structured data), CRO, and UX. Deliverable: a business-impact roadmap, delivered in 5–7 business days.
A structured diagnostic for Shopify stores that want clear priorities: Google visibility, funnel performance, and a coherent experience. Ideal before a redesign or to reignite growth : natural entry point before a Shopify SEO consultant retainer.
SCOPE
An audit calibrated to your store.
Scope depends on catalogue size, international markets, and analysis depth (SEO only or SEO + CRO + UX). It is agreed before the work starts.
Delivered in 5–7 business days: business-impact report, actionable quick wins, and a debrief call. If the audit reveals ongoing needs, I can then propose a tailored engagement.
See the monthly Shopify SEO consultant offer.
Typical flow
- 1. Prerequisites : Shopify access (as needed), Search Console, and business context (goals, margins, seasonality).
- 2. Immersion : user journey, critical templates, apps, and friction points.
- 3. Analysis : technical SEO grid + CRO opportunities + UX clarity.
- 4. Deliverable : prioritized summary document + debrief call.
Format
Depth and duration tailored to catalog size and scope (France / international). Message me on WhatsApp to scope quickly; a Calendly slot is still available for a structured call (SEO · CRO · UX audit).
Primary CTA: WhatsApp for responsiveness.
Included
- Analysis of the purchase journey (desktop & mobile) and major friction points.
- Technical SEO review: indexing, canonicals, internal linking, structured data, robots files.
- CRO read: offer hierarchy, proof, checkout, and testing opportunities.
- Prioritized summary (quick wins vs structural work) and actionable recommendations.
- Closing session to align the roadmap and next steps.
Out of scope (audit only)
- Full technical implementation (development, redesign): outside the audit-only scope.
- Long-form editorial content or annual content strategy.
- Ongoing paid campaign management (Meta, Google Ads).
- Unlimited post-audit access without a follow-up agreement.
A report your team can act on
You receive a diagnosis, a prioritized action plan and a walkthrough. Each action identifies the affected pages, supporting evidence, proposed change, owner and validation criteria. Implementation is scoped separately.
Priorities reflect expected impact, confidence in the evidence and implementation effort. Confirmed defects are distinguished from testing ideas. Missing data remains a limitation, not an invented revenue forecast.
| Deliverable | What it helps you do |
|---|---|
| Baseline | Identify the sources, dates, pages and devices reviewed, plus any missing access. |
| Documented findings | Reproduce each issue using a URL, screenshot or test. |
| Actions and ownership | Decide what comes first and who will implement it. |
| Validation criteria | Distinguish a published change from a tested journey and an outcome still to be measured. |
Shopify SEO audit: connect technical findings to business decisions
The audit starts with your priority pages, markets and business objectives. I compare what the storefront shows with the available Search Console and analytics data. An excluded URL is not automatically an error: a duplicate and a missing commercial collection require different decisions.
Each recommendation needs an observable finding, an affected page or template, a proposed action and a validation method. Limited traffic or incomplete tracking is recorded as a constraint, rather than treated as evidence of a conversion problem.
- Define the scope, required access, markets and commercial deadlines.
- Inspect representative templates and the buying journey on mobile and desktop.
- Separate confirmed defects from content opportunities and hypotheses that need testing.
- Deliver a prioritized report and discuss ownership, implementation and verification.
Deliverables, price and timing
The report connects findings to affected URLs, available evidence, priorities and checks after implementation. Development is scoped separately. An illustrative recommendation might be to link a key collection from a relevant category after checking its current discoverability. Publishing that link can be verified; a ranking improvement cannot be promised.
Pricing is quoted after scoping the catalog, markets, integrations and depth of analysis. The indicative delivery time is five to seven business days, confirmed after the required access is available. Additional markets or missing data may affect the schedule. Send the store URL, main issue and deadline to start the discussion.
Evidence and limits
The Nutripure case explains international Shopify SEO work and its measurement context. A case study does not predict the outcome of another store. Compare matching page groups, markets and periods, and account for seasonality and catalog changes.
An audit cannot guarantee Google rankings or citations in AI answers. Google requires no special AI markup. Recommendations should improve accessible, useful information and provide a way to verify the work.
FAQ : Shopify audit
- How is a Shopify audit scoped?
- It depends on catalogue size, international markets, and analysis depth (SEO only, SEO + CRO, or SEO + CRO + UX). I define the exact mission after an initial exchange.
- What does a Shopify audit check?
- Indexing and Search Console, canonicals and redirects, JSON-LD structured data, internal linking, Core Web Vitals, mobile/desktop purchase journey, CTAs and reassurance, CRO opportunities. The deliverable ranks everything by business impact × effort.
- How long until I receive the deliverable?
- 5–7 business days on average, depending on store size and access provided. A debrief call is included to prioritize actions with your team.
- Does the audit lead to a monthly retainer?
- Often yes, when the audit reveals technical debt or GSC signals that need ongoing fixes. The Shopify SEO engagement implements corrections and monitors impact, with scope agreed case by case.