Shopify SEO consultant: organic traffic that doesn’t depend on ad spend.
A Shopify SEO consultant helps your store with indexing, Google Search Console, JSON-LD structured data, and Core Web Vitals — with measurable GSC results, not vanity reports.
I work as a Shopify SEO consultant on indexing, Search Console, structured data, and technical performance. Not blog filler — actionable work that moves your strategic pages. Proof: Nutripure case (+34% GSC impressions in 8 weeks).
Nutripure case: +34% GSC impressions in 8 weeks · 60+ Shopify stores · Since 2018
Why hire a Shopify SEO expert?
Whether you search for a Shopify SEO consultant, Shopify SEO expert, SEO expert Shopify, or expert SEO Shopify, the goal is the same: move your strategic pages up in Google without WordPress playbooks that don't apply to Shopify.
I'm not an agency or a marketplace. Shopify-only freelance since 2018: indexing, Search Console, JSON-LD, Core Web Vitals, Markets. Every engagement is tracked in GSC — no vanity reports.
- 100% Shopify focus (themes 2.0, Liquid, apps)
- Results measured in Google Search Console
- France-based freelance · 60+ stores supported
Shopify SEO isn’t a one-and-done project.
Most merchants treat SEO as a one-off, an audit, a few fixes, then nothing for 18 months. Meanwhile Google keeps crawling, apps change the theme, the catalogue shifts, and signals quietly degrade.
The outcome is predictable: Search Console fills with errors nobody reads, strategic pages slip without the team noticing, and organic traffic flatlines while paid budgets rise.
We start from your store’s reality, not a generic framework.
Every Shopify store is different: theme, apps, catalogue size, international footprint, technical history. The approach adapts to your context, not a copy-paste model.
- Phase 1, Baseline audit & prioritised roadmap — Before execution, I read Search Console, crawl the store, and audit priority friction points: index coverage, canonicals, structured data, redirects, performance, hreflang if international.
- Phase 2, Ongoing monthly work — Each month, Search Console and crawl logs drive the work. I don’t work from a template, I work from your real data for the period.
- Phase 3, Monthly report & next roadmap — End of month: a clear report, not 40 pages. What was done, expected vs measured impact in GSC, and the top 3 priorities for next month. Shareable with leadership or partners without a decoder ring.
Concrete deliverables, not attendance reports.
- Initial technical SEO audit & follow-up on priority fixes — The starting point. Index coverage, crawl errors, canonicals, redirects, robots.txt, sitemaps. The first report is exhaustive, monthly follow-ups focus on what changed.
- On-page optimisation for critical templates — H1/H2, title tags, meta descriptions, internal linking, breadcrumb structure. Work happens on Liquid templates (product, collection, page), not URL by URL. One template fix updates hundreds of pages.
- JSON-LD structured data — Implementation and fixes on priority templates: Product, BreadcrumbList, FAQPage, Article, Organization. Rich Results Test after each deploy. GSC Monitoring → Enhancements report.
- Core Web Vitals monitoring & performance work — Monthly LCP, CLS, INP monitoring on key templates (home, product, collection). Spot regressions from theme updates or new apps. Prioritised fixes by impact on organic traffic.
- Duplication management — Tag URLs, paginated collections, product variants, parameter pages. Find and fix duplication that dilutes authority on strategic URLs.
- Shopify Markets follow-up (if international) — Monthly checks on hreflang, cross-market canonicals, and parasite URLs from Markets setup. Fix GSC errors on non-primary markets.
- Monthly report — Format: what shipped · GSC signals before/after · expected impact · next month’s priorities. Short, factual, shareable.
From €750 / month.
Exact scope is defined after the baseline audit. Price depends on catalogue size (templates to optimise), international footprint (Shopify Markets), and technical complexity (apps, technical debt).
€750/month covers a standard catalogue (<500 products), single market, ~8–10 hours of effective work per month.
Nutripure, technical SEO & international Shopify Markets
- GSC impressions: +34% vs previous period
- International structure: clean and scalable
- Homepage LCP: −62%
- Structured data: valid in Rich Results Test on 4 templates
Related resources
- What is a Shopify SEO consultant?
- A Shopify SEO consultant optimizes your store's organic visibility on Google: indexing, Search Console, structured data, canonicals, Core Web Vitals, duplication, and Shopify Markets. Unlike a generalist agency, I've worked exclusively on Shopify since 2018, with results tracked in GSC on every engagement.
- What's the difference between a Shopify SEO consultant and a Shopify SEO expert?
- Both terms describe the same expertise: optimizing a Shopify store's organic visibility. 'Consultant' signals ongoing support; 'expert' signals technical depth (Liquid, GSC, schema). I cover both: audits, monthly fixes, results measured in Search Console since 2018.
- Looking for a Shopify SEO expert in France?
- If you search 'shopify seo expert' or 'seo expert shopify', you need someone who understands Shopify's technical constraints (themes 2.0, apps, Markets, JSON-LD) — not repurposed WordPress SEO. That's my scope: France-based freelance, 60+ stores, Nutripure proof (+34% GSC impressions in 8 weeks).
- How much does a Shopify SEO consultant cost?
- Monthly retainer starts at €750/month for a standard store (one market, <500 products). Exact pricing depends on catalogue size, Shopify Markets footprint, and technical debt. A one-off audit (€750) scopes the work before committing.
- What’s the difference between a one-off audit and a monthly retainer?
- The audit diagnoses blockers and outputs a fix roadmap. The retainer implements fixes, monitors impact, and maintains SEO quality as the store evolves. They complement each other, I often start with an audit before proposing a retainer.
- How long before results in GSC?
- Technical fixes (canonicals, robots.txt, schema) are usually recrawled in 2–4 weeks. Impressions/positions typically move over 6–12 weeks depending on crawl frequency. Technical SEO is a durability lever, not instant gratification.
- How does onboarding work?
- A 20–30 minute scoping call, goals, and available access. I need read access to Search Console and Shopify admin (theme). Baseline audit starts within 5 business days after onboarding.
- Do you work with in-house marketing teams?
- Yes, CMO, acquisition lead, internal dev. Monthly reporting is tuned to the audience: exec summary for leadership, technical specs for developers.
- Does this cover editorial SEO (content)?
- No. This scope is technical SEO, structure so existing content is indexed and valued. Content strategy and writing are separate. I can suggest a content calendar from GSC opportunities, but production isn’t included.
- Can I combine this with the CRO offer?
- Yes. SEO for qualified traffic, CRO for conversion. I often sequence them rather than run everything at once, to prioritise the highest short-term lever. We align on the intro call.