Glossaire Shopify : 100 termes e-commerce expliqués
100 termes e-commerce, SEO, CRO, Liquid et Shopify définis clairement : définition courte, exemple concret Shopify, et parfois une prise de position franche.
SEO
- Balise canonical
- Balise hreflang
- Backlink
- Crawl budget
- Domain Authority (DA)
- Duplicate content
- GEO (Generative Engine Optimization)
- Index Google
- Internal linking (maillage interne)
- llms.txt
Performance
- LCP (Largest Contentful Paint)
- CLS (Cumulative Layout Shift)
- INP (Interaction to Next Paint)
- FCP (First Contentful Paint)
- TTFB (Time to First Byte)
- Core Web Vitals
- Code splitting
- Lazy loading
- CDN (Content Delivery Network)
- WebP
CRO
- Taux de conversion
- AOV (Average Order Value - panier moyen)
- RPV (Revenue Per Visitor)
- Test A/B
- Heatmap
- Session recording
- Funnel (tunnel de conversion)
- Chargeback
- Above the fold
- Sticky add-to-cart
E-commerce
- Shopify Markets
- Shopify Plus
- Shopify Functions
- Métachamp (Metafield)
- Variant (variante)
- Collection
- Shopify Payments
- SKU
- Taux d'abandon panier
- DTC (Direct-to-Consumer)
Liquid
Dev
Analytics
- GA4 (Google Analytics 4)
- Google Search Console (GSC)
- CTR (Click-Through Rate)
- Bounce rate (taux de rebond)
- Attribution
- CrUX (Chrome User Experience Report)
- Segmentation
- RFM (Récence, Fréquence, Montant)
- Pixel (Meta / ads)
- LTV (Lifetime Value)
IA & GEO
- LLM (Large Language Model)
- RAG (Retrieval-Augmented Generation)
- Agent IA
- MCP (Model Context Protocol)
- Prompt engineering
- Zero-Knowledge Proof (ZKP)
- NFT
- Stablecoin
- Smart contract
- Digital Product Passport (DPP)
Paiement
Logistique
Marketing
- CAC (Cost of Acquisition)
- ROAS (Return on Ad Spend)
- Email marketing
- Flow Klaviyo
- UGC (User Generated Content)
- Social proof (preuve sociale)
- Retargeting
- Acquisition organique
- Cross-sell
- Upsell