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Forced account before purchase
Mandatory accounts add friction for one-time buyers.
Impact : CriticalDifficulty : Easy
What it means
Mandatory accounts add friction for one-time buyers.
Why it happens on Shopify
Checkout settings do not allow guest checkout.
How to check if you have this issue
Depending on the issue: Google Search Console, PageSpeed Insights, Rich Results Test, or view-source to inspect tags and scripts.
How to fix it: precise steps
Shopify admin → Checkout → customer accounts set to optional guest checkout.
How to confirm it is fixed
Repeat the same checks as in the verification step after deploy. SEO effects can take days to weeks depending on crawl budget.
Impact on SEO and conversion
Fixing a critical issue reduces the risk of visibility or revenue loss; measure via qualified traffic and indexation stability.