GA4 ecommerce events not firing
What it means
Base tag without ecommerce events leaves you without funnel data.
Why it happens on Shopify
Ecommerce needs explicit event mapping beyond the default install.
Home · Teo Comyn · Shopify
Home · Teo Comyn · Shopify
GA4 ecommerce events not firing
Base tag without ecommerce events leaves you without funnel data.
Ecommerce needs explicit event mapping beyond the default install.