LCP too slow (> 4s)

Shopify mistakes

What it means

Your hero or largest visible image loads in over 4 seconds. Core Web Vitals flag the page as Poor, hurting rankings and conversion.

Why it happens on Shopify

Hero without fetchpriority="high", lazy-loaded by mistake, or heavy unresized uploads.

Related issues

• loading="lazy" on hero image
• App scripts blocking render
• Unoptimized external fonts