Title tag too long or truncated

What it means

Titles beyond ~60 characters truncate in SERPs and weaken CTR.

Why it happens on Shopify

Auto titles from product name plus store name often exceed the limit.

How to check if you have this issue

Depending on the issue: Google Search Console, PageSpeed Insights, Rich Results Test, or view-source to inspect tags and scripts.

How to fix it: precise steps

Prioritize one change at a time: adjust theme Liquid or app settings, deploy, then re-run validation (Search Console, PageSpeed, or Rich Results Test).

How to confirm it is fixed

Repeat the same checks as in the verification step after deploy. SEO effects can take days to weeks depending on crawl budget.

Impact on SEO and conversion

Medium-impact issues stack with other friction; fixes refine CTR, trust, or measurement.

Related issues

• Duplicate meta descriptions