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CATEGORY · Analytics · F04

Bounce rate

GA4 engagement definition differs from legacy bounce.

Full definition

GA4 engagement definition differs from legacy bounce.

Common misconceptions

High bounce can be fine for quick-answer pages.

Related terms

  • GA4 (Google Analytics 4)
  • Google Search Console
  • CTR (click-through rate)
  • Attribution
  • CrUX

Go further

  • Shopify audit
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