Microsoft Clarity · Heatmaps & session replay
See real behaviour: taps, rage clicks, dead scrolls, with no per-visit bill.
FREE · GDPR-FRIENDLY
Why I use it
- Unlimited volume for most use cases : ideal when Hotjar’s price isn’t justified.
- Heatmaps and scroll reveal what dashboards hide.
How I use it : mini guide
Lightweight install, then I wait for enough sessions before over-reading a handful of clicks.
- Quick map : Home, PDP, cart : click and scroll heatmaps. I spot cold zones and ignored CTAs.
- Targeted recordings : Mobile first. I look for hesitation on cart and on-site search flows.
- Before / after : Same baseline window before a deliverable, then capture after UX changes to show qualitative impact.
- Client sharing : Anonymous session links to prove an issue without analytics jargon.
I don’t watch thousands of replays end-to-end : I sample by segment (new users, mobile, campaign).
Concrete Shopify example
Electronics: rage clicks on the variant picker. Heatmap showed a target too small ; UI fix + measurable add-to-cart lift.
Limits I've identified
- No in-page surveys like Hotjar.
- Less advanced funnel analytics.
- Behavioural data : no direct tie to revenue without GA4.