The real state of DTC e-commerce in May 2026

10 operational DTC topics for May 2026: Trendtrack/Brandsearch research, US CPM, Meta scaling €50→200, offer asymmetry, AI video, US infra, chargebacks, Shopify hacks, media agencies.

DTC e-commerce field report May 2026: research stack, $250 US CPM, CBO scaling, offer differentiation, AI video, US LLC, chargebacks, Shopify hacks, FR agencies. 6-action checklist.

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