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Misconfigured canonical tag

Shopify mistakes

What it means

Internal pages point to the homepage as canonical. Google treats them as duplicates and may not index them separately.

Why it happens on Shopify

In a React or Vite SPA, the canonical is often hardcoded in index.html to the homepage instead of being route-specific.

On native Shopify, themes usually output canonicals, but collection-scoped product URLs can be wrong if the theme is misconfigured.

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