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Temporary redirect used for a permanent move
A temporary status does not accurately describe a permanent move. Permanent and temporary redirects provide different canonicalization signals, not automatic PageRank loss.
What it means
A temporary status does not accurately describe a permanent move. Permanent and temporary redirects provide different canonicalization signals, not automatic PageRank loss.
Why it happens on Shopify
Host defaults or misconfigured edge redirects (e.g. Vercel).
How to check if you have this issue
Inspect the server response and full redirect chain. Distinguish actual HTTP status from a browser-internal redirect such as HSTS handling.
How to fix it: precise steps
For a permanent move, use a server-side 301 or 308 where supported. Keep temporary redirects for temporary needs. Retest the destination, loops and internal links.
How to confirm it is fixed
Repeat the same checks as in the verification step after deploy. SEO effects can take days to weeks depending on crawl budget.
Impact on SEO and conversion
Medium-impact issues stack with other friction; fixes refine CTR, trust, or measurement.
Related issues
Sources and editorial context
Teo Comyn · Updated
Technical references consulted for this revision. Illustrative examples are not measured client results. Check the current documentation and your store before applying a change.
Editorial policy