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CATEGORY · Marketing · I03

Email marketing

Owned channel with strong ROI; Klaviyo is common on Shopify.

Full definition

Owned channel with strong ROI; Klaviyo is common on Shopify.

Related terms

  • CAC (customer acquisition cost)
  • ROAS
  • Klaviyo flow
  • UGC
  • Social proof

Go further

  • Klaviyo × Shopify (full guide)
  • Klaviyo app profile
  • Revenue per visitor (RPV)
  • Shopify CRO
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