Revenue per visitor (RPV): the one KPI that reconciles conversion and AOV
RPV (CR × AOV) is the central KPI for Shopify store profitability. Definition, formulas, 2025 sector benchmarks, interactive calculator and optimization playbook.
RPV (CR × AOV) is the central KPI for Shopify store profitability. Definition, formulas, 2025 sector benchmarks, interactive calculator and optimization playbook.
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