Selected work
Resources
HomeShopify glossaryRPV (revenue per visitor)

CATEGORY · CRO · C03

RPV (revenue per visitor)

Revenue divided by visitors; blends CR and AOV.

Full definition

Revenue divided by visitors; blends CR and AOV.

My take

RPV catches when higher CR but lower AOV hurts revenue.

Related terms

  • Conversion rate
  • AOV (average order value)
  • A/B test
  • Heatmap
  • Session recording

Go further

  • Conversion optimization
  • Shopify audit
Message me on WhatsAppSee the Shopify mistakes hubBack to the glossary

COMYN

Teo Comyn : logoTeo Comyn

Independent Shopify consultant

Move your store forward with precise execution.

CRO, technical SEO, Liquid and Shopify migrations. One point of contact, clear priorities and decisions tied to data.

Discuss your projectBook a call

Reply within one to two business days

France · Remote engagements

teocomyn42@gmail.com

Services

  • Shopify consultant (France)
  • Offers
  • Migrate to Shopify
  • Shopify Plus
  • Conversion optimization (Shopify)
  • Shopify audit
  • How I work

Guides & expertise

  • GEO Shopify
  • Technical SEO (Shopify)
  • Resources
  • Tools
  • Shopify apps
  • Shopify mistakes
  • Shopify glossary
  • Stack
  • Shopify FAQ
  • Shopify vs

Case studies

  • Selected work
  • Nutripure case
  • Second Step case
  • About
  • Contact

© 2026 Teo Comyn. All rights reserved.

Legal noticePrivacy policy
  • LinkedIn

Founder of experaise.com, hytrape.com and productconnect.fr.