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CATEGORY · CRO · C04

A/B test

Controlled experiment; needs enough traffic and time to be trustworthy.

Full definition

Controlled experiment; needs enough traffic and time to be trustworthy.

Related terms

  • Conversion rate
  • AOV (average order value)
  • RPV (revenue per visitor)
  • Heatmap
  • Session recording

Go further

  • A/B testing × Shopify (full guide)
  • Intelligems app profile
  • Revenue per visitor (RPV)
  • Shopify CRO
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