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CATEGORY · CRO · C01

Conversion rate

Share of visitors who complete the target action.

Full definition

Share of visitors who complete the target action.

Common misconceptions

Aggregate conversion rate hides channel and device variance.

Related terms

  • AOV (average order value)
  • RPV (revenue per visitor)
  • A/B test
  • Heatmap
  • Session recording

Go further

  • Conversion optimization
  • Shopify audit
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