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HomeShopify glossaryAOV (average order value)

CATEGORY · CRO · C02

AOV (average order value)

Revenue divided by orders; key lever alongside conversion rate.

Full definition

Revenue divided by orders; key lever alongside conversion rate.

Concrete Shopify example

Upsell apps lift AOV without new sessions.

Related terms

  • Conversion rate
  • RPV (revenue per visitor)
  • A/B test
  • Heatmap
  • Session recording

Go further

  • Conversion optimization
  • Shopify audit
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