Intelligems · A/B tests on price & checkout
Experiment where money is decided : cart and checkout, with revenue impact.
PAID · NATIVE SHOPIFY
Why I use it
- Native integration : you measure revenue, not just clicks.
- Built for real Shopify checkout constraints.
How I use it : mini guide
I frame one clear hypothesis and a minimum runtime before reading results.
- Test design : One major variable per wave when possible, for statistical readability.
- Audience : Targeting aligned with existing traffic and markets.
- Reading results : Incremental revenue, not only conversion rate : a higher AOV can offset a small CR dip.
- Iterate : Ship the winner, then a new hypothesis : avoid overlapping tests without a plan.
I don’t run price tests on tiny volumes : noise dominates.
Concrete Shopify example
Free-shipping threshold vs equivalent discount : clearer cart copy won on net revenue.
Limits I've identified
- Paid and needs test governance.
- Always validate pricing/legal implications per country.
- Not a substitute for a broken UX foundation.