Shopify Analytics · Native funnel & AOV
Commerce metrics straight from the order source of truth.
INCLUDED WITH SHOPIFY
Why I use it
- Aligned with real Shopify orders : less tracking drift than a half-built GA4.
- The purchase funnel shows where traffic leaks fastest.
How I use it : mini guide
I start with the conversion report over 30 rolling days, then segment by channel.
- Funnel : Sessions → add to cart → checkout → order. I note steps that underperform proportionally.
- AOV & cart : Shipping fees, upsells, free-shipping thresholds.
- Sources : Organic vs paid vs email : where the next CRO iteration should focus.
- Cross-check GA4 : If numbers diverge, I look for tagging or consent issues before concluding.
I don’t rely on the dashboard alone for micro-UX issues : Clarity still wins.
Concrete Shopify example
Paid campaign with a checkout drop: Shopify Analytics pinpointed the step; landing and cart copy aligned, friction removed.
Limits I've identified
- Less flexible than GA4 for complex segments.
- No heatmaps or recordings.
- History and depth depend on the Shopify plan.