WhatsApp Business · Client channel
The direct line that avoids lost email threads and speeds decisions.
FREE
Why I use it
- Already on every decision-maker’s phone.
- Voice notes when nuance matters more than text.
How I use it : mini guide
One thread per client or project, with availability rules in the contract.
- Framing : Expected response windows, what must go through email (contracts, quotes).
- Organisation : Pin decisions, links to Notion or Drive.
- Voice : For UX feedback or tension that text would freeze.
- Archive : Summary in Notion for handover.
Detailed contract clauses don’t get negotiated only on WhatsApp.
Concrete Shopify example
Go-live sign-off in the evening: short thread + Loom instead of forty emails.
Limits I've identified
- Poor for very large attachments.
- Risk of sprawl with multiple stakeholders.
- Personal/work boundaries need to be explicit.