CATEGORY · SEO · A03
Backlink
A backlink connects another website to one of your pages. Its usefulness depends on editorial context, relevance and the visitors it can bring.
Full definition
A backlink connects another website to one of your pages. Its usefulness depends on editorial context, relevance and the visitors it can bring.
Concrete Shopify example
Illustrative example: a partner cites a technical guide that genuinely complements an article. It is a useful reference, not a guaranteed ranking improvement.
My take
Prioritize useful contributions. Avoid ranking-driven link purchases and systematic exchanges; identify sponsored links appropriately.
Related terms
Go further
Sources and editorial context
Teo Comyn · Updated
Technical references consulted for this revision. Illustrative examples are not measured client results. Check the current documentation and your store before applying a change.
Editorial policy