CATEGORY · SEO · A02
Hreflang tag
Hreflang maps language or regional versions of equivalent content. It helps Google select a relevant version but is not required for an international store to be indexed.
Full definition
Hreflang maps language or regional versions of equivalent content. It helps Google select a relevant version but is not required for an international store to be indexed.
Concrete Shopify example
Illustrative example: French and English versions of one product link to each other and themselves. A product alternate should not target the English homepage.
Common misconceptions
Hreflang neither translates a page nor guarantees rankings. The referenced versions must actually exist.
My take
Check matching products, collections and content before extending the configuration across a catalog.
Related terms
Go further
Sources and editorial context
Teo Comyn · Updated
Technical references consulted for this revision. Illustrative examples are not measured client results. Check the current documentation and your store before applying a change.
Editorial policy