CATEGORY · SEO · A06
Duplicate content
Duplicate content occurs when multiple URLs contain identical or closely similar information. Assess each version’s purpose and which one should be preferred.
Full definition
Duplicate content occurs when multiple URLs contain identical or closely similar information. Assess each version’s purpose and which one should be preferred.
Concrete Shopify example
Illustrative example: two collections describe the same selection. Consolidation may help if they serve one need; otherwise clarify their distinct purposes first.
My take
Shared sentences alone are not a reason to remove a page. Compare purpose, products, backlinks and journeys before redirecting or canonicalizing it.
Related terms
Go further
Sources and editorial context
Teo Comyn · Updated
Technical references consulted for this revision. Illustrative examples are not measured client results. Check the current documentation and your store before applying a change.
Editorial policy