CATEGORY · SEO · A09
Internal linking
Links between your own pages; distributes authority and clarifies site structure.
Full definition
Links between your own pages; distributes authority and clarifies site structure.
Concrete Shopify example
Illustrative example: a buying guide links to the relevant collection, which links back to useful purchase advice. Anchor text clearly describes the destination.
My take
Use crawlable HTML links that help the journey. Check important orphan pages; do not repeat the same commercial link list in every paragraph.
Related terms
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Sources and editorial context
Teo Comyn · Updated
Technical references consulted for this revision. Illustrative examples are not measured client results. Check the current documentation and your store before applying a change.
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