CATEGORY · SEO · A05
Domain Authority (DA)
Moz's 0–100 estimate of domain strength; not a Google metric but useful for quick comparisons.
Full definition
Moz's 0–100 estimate of domain strength; not a Google metric but useful for quick comparisons.
Concrete Shopify example
Illustrative example: two publications have different DA scores. Compare their topics, audiences and editorial quality before choosing where to contribute.
My take
DA is Moz’s proprietary metric, not a Google metric or a business outcome. Keep it separate from impressions, clicks and actual enquiries.
Related terms
Go further
Sources and editorial context
Teo Comyn · Updated
Technical references consulted for this revision. Illustrative examples are not measured client results. Check the current documentation and your store before applying a change.
Editorial policy